Salon News Asia
  • TEXT BY 周信潔
  • PHOTOGRAPHY BY Cosmoprof Worldwide Bologna
  • POSTED 2015/01/01
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全球展會
2015 Cosmoprof Bologna 全球最大美容美髮展
  • TEXT BY 周信潔
  • PHOTOGRAPHY BY Cosmoprof Worldwide Bologna
  • POSTED 2015/01/01

BolognaFiere的總裁Duccio Campagnoli表示,「Cosmoprof Bologna 2015的成功已經提升波隆那、甚至是義大利的美容美髮產業,它將全球最流行的趨勢帶進國內,隨著全球化影響,美容美髮產業不再侷限於本國,勢必得向外擴張,這項成功也將替之後於各國舉辦的Cosmoprof美容展增添不少色彩,這正是舉辦國際美容展的目的,幫助產業連結,並擴展版圖。

 

"The enormous success of Cosmoprof which brought to Italy and Bologna the global industry of cosmetics and beauty from all over the world, is a truly exceptional event -says Duccio Campagnoli, President of BolognaFiere

 

This has been the great Cosmoprof of internationality, which ideally opens, as we said at the inauguration, the great age of EXPO 2015. We had 27 Country Pavilions, among them the US, the French and the Polish ones were visited by their Consuls in Italy, who confirmed the great credibility of our fair abroad. The international platform, which includes Las Vegas and Hong Kong, will be enriched in September by Cosmopack New York, an unstoppable expansion of Cosmoprof in the world.

北美與亞太美容展接續上場

美國拉斯維加斯將於7月12至14日舉辦北美區域的Cosmoprof全球美容展會,而香港也成為亞洲地區Cosmoprof的舉辦地,日期為11月11日至13日。屆時將為週邊城市和國家帶來廣大的經濟效應。

 

Competitiveness in foreign markets represents an opportunity for growth which has become increasingly indispensable for Italian companies in the cosmetics sector. This is the reason why Cosmoprof is becoming more and more international. Bologna was literally invaded by crowds of young people, great energy, many innovative projects alongside the partnership of leading companies, as L'Oreal, which has returned to Cosmoprof with a show of large commercial and communicative impact.

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