Salon News Asia
  • TEXT BY Judy Shen
  • PHOTOGRAPHY BY HOB Salons
  • POSTED 2020/01/01
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沙龍生意
Akin Konizi 九個秘訣教你打造得獎作品集
  • TEXT BY Judy Shen
  • PHOTOGRAPHY BY HOB Salons
  • POSTED 2020/01/01

曾創作過許多精彩作品的Akin分享:「很多人常問我如何創作一個好的作品集,其實這並沒有任何規則,創作的好與壞是主觀的,一個造型可能有人喜歡、有人不喜歡,所以你要創作出能代表自己和展現個人技巧的作品。多年來我很榮幸與非常多傑出的攝影師合作,每一次創作的背後都有著不同的故事。」

“People often ask me what makes a great collection – and the answer is there are no rules. Imagery is subjective and what one person likes, another loathes. So, you have to shoot for yourself and create a collection that represents you and your skills. I have been incredibly privileged to have worked with some amazing photographers over the years and each of the collections are different and tell a different story.”

 

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Akin的九大創作訣竅

1.建立「情緒版」

在開始著手創作之前,先規劃你的「情緒版」(Moodboard),這可以讓你找到想訴說的情感、主題和故事。

2.120分心力去準備

面對任何一場拍攝,你永遠不可能有準備好的時候,因為在過程中往往會有突發狀況等著你,但是只要你花越多心力準備,在拍攝現場就會少一點壓力。

3.對自己誠實

如果你是為了要參加髮型大獎這類的活動而創作,請不要為了討好評審而拍攝,要創作出能展現個人技巧和熱忱的作品,因為評審們會依照你的技巧來評,而非個人喜好。

4.三思而後行

你要用這些影像創作來做什麼?一場拍攝的花費並不便宜,所以要先規劃好在比賽過後這些照片還能如何利用,是要用於公關媒體、行銷宣傳、還是櫥窗展示呢?思考你的受眾將會是誰,讓辛苦完成的作品不僅展現才華,還要能帶來商業價值以及受到大眾關注。

5.善用你周遭的專家

你所選的團隊必定都是他們領域中的翹楚,因此聆聽他們在燈光或彩妝上的意見很重要,無關髮型的事就讓他們去操心,不要受到太多外物的干擾,才能專心在自己擅長的事上。當然,你還是可以給予意見和想法,但更專業的就該讓他們去完成。

6.別忘了喘口氣

過度的壓力會反映在作品上,你很容易因無法達到原有水平而感到沮喪,在創作過程中,有很多人可以協助你,要懂得分配工作,讓每個人有所參與,才是讓自己喘口氣的方法。

7.找到自己風格

你可以從別人的作品中得到靈感,但千萬不要抄襲,你可以在顏色、造型、剪法上取得一些想法,但必須經過再造和創新,並融入個人的風格。

8.前置會議

在拍攝前的早上召集模特兒、攝影師、化妝師、髮型師和助理等相關人員,開一場團隊會議,大家一同跑一次情緒版的內容,以確保所有人這次作品的意見一致。

9.保持正能量

拍攝當天很容易因為一個環節不對,讓自己陷入情緒黑洞,這時你該試著退一步並再次嘗試,或從另一個角度思考,才能讓拍攝持續進行。

 

1.Plan your mood board before you start your collection.
This will give you your feel, your theme, and your story.

2.Prepare like crazy
You can’t over-prepare for a shoot! There will always be something unexpected that happens, but the more you are prepared the less stressful it will be!

3.Be true to yourself
If you are shooting for an event such as the British Hairdressing Awards, don’t shoot for the judges. Create a collection that showcases your skills and your passion. Judges will be looking at skill rather than choosing something they personally like.

4.Think ahead
What are you going to use the images for? A photoshoot is costly, so decide what you will be using your images for after the competition. You want to use them for the press, marketing, your window displays – so bear in mind who your audience is. While you want to show your skills as a hairdresser, you also need them to be commercial and wearable.

5.Use the experts around you
The team you have chosen to work with are all experts in what they do, so listen to their opinions on lighting or makeup. Concentrate on the hair and let them worry about what they’re there to do; don’t get distracted by other elements on the day. Of course, give your feedback and opinion, but let them do their thing first.

6.Try to breathe
If you are stressed, it will show in your photos. You won’t create the amazing work you are capable of and you will be disappointed by the results. There are plenty of people on a shoot so make sure everyone has a job and everyone there contributes in some way.

7.Find your own style
You can be inspired by someone else’s work, but don’t copy it. You can take a texture, shape, or color as inspiration, but build on it to make it your own.

8.Have a production meeting
Gather all the team for a meeting in the morning to make sure everyone knows what is expected. Go through the mood boards with the models, photographer, make-up artist, and all the hairdressers and assistants.

9.Keep the day positive
It’s easy to fall into a negative hole if something isn’t working. But stand back and start again, look at it from a different angle or move on

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