身為首席髮型師與頂尖講師的Sascha，教育理念著重的不只技術指導，還包括參與者的個別潛能，目標要讓設計師能在專業技能與經濟收入皆取得雙贏。由他領銜的德國icono學院每一年致力於髮型創作發表，作品令人驚豔之餘，從不失實用性。學院亦公認為德國最佳設計師群與最佳沙龍訓練公司，迄今不斷與業界設計師分享他們十餘年的成功經驗。

在柏林出生、德國長大的Sascha Haseloff，17歲時就一頭栽入了美髮界。剛開始他在家鄉市郊的學校接受美髮訓練，做了3年的學徒，但這段歲月他發現無法獲得充足的教育資源，很多事情都必須自學，便搬到德國南方的富裕城市Stuttgart，換到一間規模較大的沙龍工作，讓自己學更多磨練創意。Sascha猶記得他2001年時首次的教學示範便獲得了極大的成功，非常開心。但早年也出過糗，某次幫顧客染髮時，因為配方比例的調配問題，結果染出了不是客人要的顏色。他也記得生平首次拍攝髮型圖時，所有彩妝師、服裝師與攝影師和16個模特兒都到齊了，結果他卻還沒構思出創作概念。

Born in Berlin, Sascha Haseloff set out on his hairdressing journey at the age of 17. He was an apprentice for three years and went to a school in the suburb to get styling training. But as soon as he realized the insufficiency of the educational resources, he relocated to Stuttgart, a rich city in Southern Germany, where he landed a job in a larger salon to find more challenges, opportunities and creativities.

A sought-after hairdresser today, Sascha can still recall those unforgettable experiences years ago. His very first seminar in 2001 was successful, where he demonstrated amazing talents. But as a rookie, he once mixed inaccurate portion of formula and came up with an unwanted hair color on the client. He also remembers his first collection photo shooting, where he had the makeup artists, costume designers, the photographer and 16 models on the scene yet without a hair concept.

影響Sascha最深的前輩，當屬Vidal Sassoon。「Sassoon主張遵循一套系統，而非只按照自己的感受。在60年代便創造出超越時空的剪髮系統，非常厲害。即便到了今日，仍然適用，滿街仍可見大師的不朽髮型概念，經得起時代考驗。Vidal Sassoon已經不只是一個名字而已；他是一個經典的品牌代名詞。也是我自己美髮之路的榜樣。」

The role model of Sascha is Vidal Sassoon. “Sassoon developed a cutting system in 1960, which required hairdressers to follow the system rather than just follow the feeling and solely the feeling. This system has been so timeless that nowadays you can still see the styles in the streets. Vidal Sassoon is not just a name; it’s a lifestyle, a brand.”

憑藉著對教育的巨大熱情，Sascha在2002年成立了icono學院，開啟了培訓教育者的使命。2003年時學院日趨成熟，他也找到了自己的教育理念。icono學院有三位管理總監，十名教育講師，Sascha是首席講師。他非常擅於鼓勵並推動學生，讓他們也產生巨大的熱情，熱衷學習，並追隨他的教育精神。好的教育者需要具備怎樣的面貌呢？Sascha表示，「對老師而言，最重要的莫過於經驗，以及無私分享的精神。比起我一個人當鎂光燈的焦點，我更樂於與人分享！」Sascha的下一步目標？「明年底我們預期在義大利米蘭成立沙龍，也期許icono學院成為德國的指標性教育品牌。如果有人問起德國最優秀的三個學院，icono必定得是其中之一！」

Driven by passion and ambition, Sascha established the icono academy in 2002, beginning his mission of training the trainers. “Not until 2003 did we become really professional and discover our philosophy to teach. We have three managing directors and ten trainers, all dedicated to our Train the Trainer Program.” Sascha is an accomplished trainer well known for his ability to motivate and mobilize his students, making them keen to learn and to follow. “Experiences and the willingness to share are the keys. I love sharing, not just me being the king!” His next step is to open an icono salon in Milano by the end of 2012. icono academy is also shooting for the top educational institution in Germany. “If anyone is asked to name the three very best academies in Germany, icono academy no doubt has to be one of them!”

除了精湛的剪染技術與創意，Sascha在溝通諮商、經營管理、教育訓練、講師培訓等方面的專才更是為人所稱道。他在德國擁有13間沙龍，長期訓練店經理與教育者，協助他們進行目標規劃與達成。「溝通力與敏銳觀察力很重要。剛開始成立icono的沙龍事業時，我們也在摸索，分析了我們自己的設計師與顧客間的溝通問題，認為有改善的必要性。溝通也是我的興趣。我曾有一個前輩導師，給了我許多訓練；此外，我也閱讀大量的相關書籍。」Sascha的學院教育也融合經管概念。「對設計師而言，創意很重要，金錢也很重要。我們設計了一套時間管理系統，精準計算出染剪各項服務所需的時間，透過讓設計師更準確並專業的規劃作業時間，把他一天的工作效益與收入最大化，賺更多錢。比如在我的沙龍，剪一款髮型最多不能超過30分鐘，這就是專業與效率。」

Besides unparalleled cutting and coloring skills, Sascha also displays an incredible talent in communication consultant, salon training, salon coaching, photo shoots and business management. He owns 13 salons in Germany, where he coaches managers and educators, assisting them with goal setting and achieving. “Being sensitive and communicative is important. We were not very professional at our earlier stage of icono career, but we analyzed our communication problems between stylists and end consumers and knew we had to improve. Communication is also my own interest. I used to have a coach providing me with systematic communication training for years. And I read a lot of books.”

Sascha argues that to hairdressers, creativity is important. And so is money. “We develop a time management system that calculates the amount of time required for each salon service, so the stylists can plan their work strategically and accordingly. By doing so, they can optimize their productivities and making more money. In my salon, one haircut can only take up to 30 minutes.”

Sascha曾抱走多項比賽獎項，他認為參賽很重要，非常鼓勵設計師把握機會參加。「每個人都有不同的設計概念，參賽能讓你接受客觀評量，一窺他人專長，提昇自我。」他強調，真正重要的並非賽事本身，而是準備的過程。「你會學到判斷模特兒臉型，也會學到平面攝影，更能培養解讀趨勢創作主題的能力。從理解，接著融會貫通，到發揮創造，這個三部曲的成果就是你個人的專屬簽名。我認為這就是一種創意自由！」

As a frequent winner, Sascha highlights the value of participating in the competition and encourages stylists to take full advantage of it. “Everyone has different styling concepts. It’s good to get yourself estimated, to see the best parts of others and to advance yourself. It’s the preparation that counts. Through the process you learn how to differentiate the face shapes, to photograph, and to polish your skills of trend interpretation. It’s a process to understand, to interpret and then to create. It’s your signature and it’s all about creative freedom!”

Sascha從2003年開始展開了與GOLDWELL的合作，迄今已邁入第8個年頭。問他為什麼喜愛跟這個團隊這麼密切的合作？他說：「除了產品的優異性沒話說之外，我還喜愛跟專業但有人情味的夥伴一起打拼。我們一起辛苦工作也一起玩樂。它的品牌精神與團隊文化令人激賞，很人性、很和諧、很包容，同時又很專業。他們很尊重藝術者，對我而言是個雙贏局面，有機會精進自我，更能將我所知分享給世界。」

Sacha has been with the GOLDWELL master team for 8 years. “The products are no doubt excellent. But I like to work with a team so professional and yet so humane. We work hard and we play hard afterwards. I like the brand philosophy and culture. It’s harmonious, tolerant and professional. They respect artists. It’s a win-win situation to me, for I am able to persistently advance and to share.”