The futuristic theme of the set in Unexpected Familiar draws inspiration from a design movement from the 1980s called ‘Memphis’, which in turn was inspired by a merging of Art Deco and Pop Art culture. These two heavily misunderstood design groups influenced the ‘80s in many ways – from furniture to art and even through to home-wares. For this shoot, we leaned nostalgically back to these movements, juxtaposing them with echoes of the ‘60s to deliver a new modernity. The Unexpected Familiar collection defines and showcases our high end products and treatments with a collection of sophisticated styles that are both unexpected yet also familiar.